Each session conducted by Bruce W. McCollum, who has been in the long-term care arena since 1992.  He has seen the good, bad and the ugly of the care business and has helped over 100 organizations to avoid and manage landmines in their operations.

From public relations to internal relationship management, he has helped many separate the trivial from the monumental and sharpen their focus on the long-term care principles that really matter.

At the same time, he has helped hundreds to manage crisis that could have derailed their entire operation.  Add to that he has written over 300 virtual courses for long-term care professionals from nurses to nursing home administrators.  Join him for exciting discussions.

Each session lasts approximately two hours.